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Custom jeans from our own factory
Bespoke jeans drafted from your measurements, then cut and sewn by our own team in Mississippi.

Our factory
Blue Delta has its own factory in Tupelo, Mississippi. Our pattern team drafts your pattern from your measurements, your denim is cut at a table, and our team sews your pair in the thread you chose.
Men’s Raw Denim
Your jeans are cut from 9.5 oz stretch raw denim. Every pair is tailored to fit you perfectly and backed by our Perfect Fit Promise.
As you wear them, they fade: whiskers at the hips, honeycombs behind the knees, the outline of your phone. Because your pattern is drafted from your measurements, those fades fall exactly where your body bends.


How it works
Answer a few simple questions, like your height and weight and the jeans you wear now. The Virtual Tailor predicts 16+ body measurements in under a minute, with no tape measure.

Straight, Skinny, Boot or Fashion Boot, in one of eight raw denims, with 18 thread colors. Add your initials to the watch pocket if you like.
We draft your pattern, then cut and sew your pair in Tupelo, Mississippi.
Start here
Nothing to upload. At the end we ask whose measurements these are: your name and email. Your answers attach to your order at checkout.
Under a minute
Your answers save as you go, so you can leave and pick up here later.
Last, your name and email, so we can match these measurements to your order. Only Blue Delta tailors and stylists see them.
Your measurements go with your next order. Pick your pair, or change any answer below.
Most jeans are cut for an average body, then sold in sizes. Blue Delta started in Tupelo, Mississippi, to draft every pair from one person’s measurements instead.
Before you start
In the USA. Your pair is drafted, cut and sewn by our team in Tupelo, Mississippi. You’re welcome to see it: visit our Tupelo showroom or our studio in Oxford.
It’s a real number, so here’s what’s in it. Your pair starts with a pattern drafted from your measurements, not a size from a chart. It’s cut from raw denim that fades to the way you live, chosen for how it wears, and our team in Tupelo, Mississippi, cuts and sews it. And every pair is backed by our Perfect Fit Promise.
You answer a few simple questions, like your height and weight and the size and inseam you usually buy. Our Virtual Tailor predicts 16+ body measurements from your answers in under a minute, with no tape measure, no selfies and no body scanner.
Then you design your pair, and we draft your pattern from those measurements.
Almost every pair fits from the first wear, because it’s drafted for you. Every pair is also backed by our Perfect Fit Promise. If adjustments are needed in the first year, your tailor will refine your pattern until the fit is exact.
Once perfected, your unique pattern is archived for all future orders, completing the promise. To start, contact Customer Care at (888) 963-7879 or [email protected].
Straight, Skinny, Boot or Fashion Boot, in eight raw denims: Dark Indigo, Smooth Indigo, Natural Indigo, Postman, Steel Gray, Cast Gray, Charcoal and Super Black. Then one of 18 thread colors, and your initials on the watch pocket if you like, up to 3 characters for $25.
Denim that hasn’t been washed or treated. Ours is a 9.5 oz denim that starts crisp, then softens and fades where you move as you wear it.
Nothing is waiting on a shelf with your name on it. When you order, we draft a pattern from your measurements, cut your fabric, sew your pair and finish it in our Tupelo, Mississippi, factory. It takes weeks because each pair is made for one person.
Answer a few questions online, then design your pair.
$450 · Perfect Fit Promise